Could Food Delivery Involve Certified Quality Products? An Innovative Case Study during the SARS-CoV-2 Pandemic in Italy

This study evaluates the feasibility of a new food delivery service involving only products with quality certification. In particular, through an ad hoc survey, it influence consumers’ personal characteristics and choice motives on joining this innovative willingness to pay respondents. A survey was completely anonymously voluntarily administered during Sars-CoV-2 pandemic. total 630 answers were collected. Logit ordinal logit regression carried out analyze data. Women respondents who have more leisure time are likely join service. The analysis suggests that consumers concerned quality, those devoting higher weekly budget buying groceries be interested in proposed Individuals willing buy based certifications organoleptic properties people habitually consume one five meals outside increase their To best our knowledge, is first evaluating certified Italy.